I was reading in the "Ideas" section over at Veer about the Art Director's Club awards last week and this was one of the winners. Wow. It's quite genius.
It's amazing the amount of surreality they've been able to get away with while selling little brightly-colored candies. The spirit of Salvador Dalí is cackling maniacally while devouring fruit flavored candy and kittens somewhere.
Seriously, can you imagine them pitching these ideas to the board of directors for the Skittles company? I imagine it going something like this:
"So there's this rabbit that sings and this guy trades his Skittles for it because really, who wouldn't want a singing rabbit, but the rabbit won't stop singing and it's really annoying so the guy goes to trade back, but the other guy's just eating the Skittles and the first guy is just standing there with the singing rabbit and he is sad. So, when can we shoot this? Does anybody have any more blow? Is this floor moving? I am hot. Are you hot? It is hot in here."
These guys must be amazingly persuasive to get these weird things produced. Like, "Selling Ice to an Eskimo," persuasive. Like, "Selling Crazy to Tom Cruise" persuasive. Like "Selling Drunk to Lindsay Lohan" persuasive. Like "Selling Creepy to the Transvestite Exterminator" persuasive. These guys are good. Watch out because they may just use their powers for evil and make you do things. Bad things. Like rent Be Cool or shave little Vanilla Ice lines in your eyebrows.
And lastly, in a not-at-all-related item, do not click on this link! Doing so will make you want to claw your eyes out with your fingernails. You have been warned.